This Worried Worker loves all the revenues that surround the annual Super Bowl, although I’d like to see more of the buxom girl in that original Go Daddy ad – the one where the old guy needs an oxygen tank after her blouse/bra strap snaps.
If you go to Go Daddy today, you’ll see the teaser ads for yesterday’s game. Danica. Getting a massage. Not bad until she speaks in her deeper-than-sexy female voice. A little deep. None of this is important, of course, unless you’re in marketing or advertising, domain name pimping, url surfing, or you love Danica.
I’m rarely invited to game parties because I don’t fit in with the screaming and oohing and owing, I don’t eat chips and salsa, and I don’t really like drinking beer and belching through my nose when women are around. I like letting them out from various postures I may be in, in different rooms, and sometimes while I’m walking back to the kitchen for more food.
But, this year’s was different. The game was better than the ads. In fact, the ads were a huge disappointment and the companies that offered the marketing spend for them should be embarrassed – until the marketing geniuses show them numbers to validate their horrible messaging.
To me, the Bowl is about the Bull - it’s about the revenues. There is hope for all of us with the Super Bowl and it’s all based on Bull. The more Bull, the more hope, the more we spend, hence, the more revenue. Not all Americans may have computers in every room, but they have televisions. And, millions watched. And, if we can get some good news, something optimistic in the next week, we’ll see a more positive Valentine’s Day – and that is because of the Bull too.
And, then we might get a rise out of Easter, and then summer, and on and on. But, to do it we need the Bull to be fantastic and then followed by the real thing – tangible results – no more arguments, no more votes – let’s get some shit going here.
The problem in America right now is that we’re not just settling for the Bull anymore. We want the real thing. We want honesty and we think the only place to get it right now is with Danica (with a softer voice, of course).
So, Danica? Cut the Bull. Show us your boobs!










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